Mornflake gets a makeover

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Mornflake: a true kitchen contender.

Mornflake: a true breakfast contender (old-style packaging on the right).

Mornflake has had a packaging makeover. Gone is the old skool red-and-yellow logo; a new era has been ushered in, presumably aiming to re-position Mornflake alongside Jordans in the competitive muesli market. The farmhouse colour scheme and countryside imagery hit all the right rustic notes. Back of the net, then, for Mornflake.

I’ve been loyal to Mornflake’s granola and porridge oats ever since the Atlantic-Mediterranean Challenge in 2002. This was a 6-day, 600km (?) road ride from Biarritz to Cap d’Agde that I did with Si, Joe, Ewan, Joe’s Dad, Mike Blakeney and a couple of others. Soak up the nostalgia:

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Team At-Med 2002. Bottom: Joe (left) and Si.

Our garishly-coloured team kit sports the Mornflake logo because John Lea, who my Dad went to school with, and who I assume is a descendant of the original Lea family who began milling corn in the Cheshire area in 1675, generously sponsored our efforts in aid of Cancer Research.

At-Med team strip: still going strong.

At-Med team strip: still going strong.

Anyone interested in trying Mornflake should browse their extensive product range, which, in London, I’ve only ever found to buy in Morrison’s. I imagine the Mornflake website will catch up with the new cereal packaging in due course (John, we should talk).

One Response to “Mornflake gets a makeover”

  1. Legs, Feeling No Pressure » Tourmalet showdown July 22nd, 2010 at 2:42 pm

    […] rode up the Tourmalet in 2002, while traversing the Pyrenees on a week-long charity ride from the Atlantic to the Mediterranean. On a day of drama that will mean nothing to anyone bar the […]

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